United States – TEGNA is looking to hire following staff.
Director Consumer Marketing Jobs @ TEGNA Jobs | US 2021
About TEGNA:
As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest.
1- Director, Consumer Marketing
Full Time
McLean, VA, USA
Responsibilities;
1. Partnering with local research teams, corporate research staff and 3rd party vendors to garner audience insights and translate those into effective, measurable marketing strategies.
2. Working in partnership with local general managers, marketing directors and other field leaders to advance content transformation and grow audiences. This ranges from completing pilot programs to consulting on internal and external priorities, planning events to evaluating creative and more.
3. Collaborating on and implementing TEGNA’s long term consumer marketing strategic plan with a focus on our people, brands, research and marketing operations.
Requirements:
1. 10-15 years of consumer marketing experience. with proven record of success in the media/television/news industry, brand management, or marketing/digital/advertising agency.
2. Experience managing 3rd party agencies.
3. Demonstrated record of leading effective integrated advertising campaigns from concept to completion.
4. Proven track record building linear ratings and improving digital performance.
5. Strong media planner and buyer who understands co-op spending and can build productive partnerships with network, syndication and other 3rd.
Last Date to Apply: Jan-17-2021
TEGNA– United States
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